MAY 17 2014

Google confirmed it has bought a start-up specializing in using smartphones to translate signs, billboards or other written words in real time. Quest Visual and its Word Lens app will be part of a Google team devoted to developing translation features.

MAY 14, 2014

Rapid MetroRail commuters will have access to free wi-fi services on all trains running on the 5.1km six-station corridor starting Wednesday. Sistema Shyam TeleServices Ltd, which operates under the MTS brand, has partnered with Rapid MetroRail Gurgaon Ltd for providing this service. 

MAY 14, 2014

 Smartphone maker BlackBerry Ltd is opening its operating system (OS) BlackBerry 10 to mobile device management (MDM) companies to get a stronger foothold in the Internet of things (IoT) market.

MAY 06 2014

Coca-Cola Co., the world’s largest beverage maker, plans to remove brominated vegetable oil (BVO) from all its US drinks by the end of this year, abandoning an ingredient that has been targeted by food activists.

APR 28 2014

Customers can place their orders by 12 noon on a business day to have their orders delivered to them by 9 pm on the same day, Flipkart said. The service is available in Bangalore, Delhi, Mumbai, Kolkata, Noida, Gurgaon, Faridabad, Manesar, Navi Mumbai and Thane and will be scaled up to other cities soon, it said in a release in Bangalore.

APR 01 2014

India’s second largest budget airline SpiceJet Ltd has announced another three-day fare sale for travel from 1 July, bringing back the kind of sale once offered by Air Deccan seven years ago . SpiceJet said fares will start at Rs.1 (not including statutory taxes and fees) for travel starting 1 July.

May 16, 2014

On 13 May, the International News Media Association (INMA) awarded the world’s best news media sales and marketing initiatives at its 84th Annual World Congress in San Francisco.

May 16, 2014

Organisers of the Asian Marketing Effectiveness and Strategy Awards 2014 (AMES) have revealed entries shortlisted in all the four categories of Effectiveness, Digital Strategy, Media Strategy and Data & Analytics. In the race for metal are 50 entries from India, and one each from Sri Lanka and Bangladesh. From India, Ogilvy & Mather leads the race for metal with 28 shortlisted entries. Six of these are in the Media Strategy category, four in Digital Strategy and the rest in Effectiveness.

May 15, 2014

Organisers of the International Food and Beverage Creative Excellence Awards (FAB) have announced Kit Kat as the 2014 Brand of The Year. The winner was chosen on the basis of the number of nominations at FAB’s Creative and Effectiveness categories. The Nestlé brand had four nominations: ‘Have A Br Have A’, ‘Kit Kat advent calendar’, ‘Long Tweet’ and ‘Kit Kat 4.4’.

May 10, 2014

Cadbury India, a part of Mondelez International, recently launched Oreo Orange Crème promising consumers a combination of chocolate cookies and an orange crème centre. This is the fourth variant of the cookie, the first three being Vanilla, Choco Crème and Strawberry. To promote the newest addition to the Oreo family, the brand has launched a TV-led campaign starring Ranbir Kapoor. The ad has been created by Interface Communications and puts forward the brand’s proposition of ‘family togetherness’.

May 8, 2014

The Lok Sabha Elections this year saw two types of advertising by brands; the first kind was brands telling citizens to vote responsibly, while, the second kind were brands riding the election wave to promote themselves.

May 6, 2014

ow, users don’t have to necessarily be on Amazon.com to be shopping on the site. The e-retail giant has rolled out #AmazonCart, a new feature where users can add items to a shopping cart through Twitter.

May 5, 2014

Star India has announced the appointment of Gurjeev Singh as the head of its International business. Prior to this, he was MediaPro’s COO. He will move to Star International once the transition of MediaPro is complete.

Apr 24, 2014

GoDaddy, the technology provider dedicated to small businesses, has appointed Bite as its PR agency. Bite’s India remit comes shortly after its appointment as GoDaddy’s US agency in February followed by a multi-market mandate, which now includes Europe.