Our Co-ordinator 

 Brief Profile: 

 

Academia

Dr. Sapna Parashar is Ph.D. from Devi Ahilya University, Indore .She is faculty in the area of Marketing and has been engaged in teaching and research for the last nine years and has more than forty publications in refereed journals. She has also presented papers in International and National conferences and has been Assistant Editor of Prestige Journal of Management and Research for three years. Besides this, she has been involved in conducting training programs for reputed industries like ONGC ,Grasim ,BPCL,Inspiron to name a few. She is Chairperson MDP and National Council Member of ISTD.She was also Chairperson, Indore Chapter and is a life member for Indian Society of Training and Development. Her areas of interest include retail marketing, consumer behavior, service marketing human values and business ethics. She has visited China and South Korea in connection with various professional activities. 

 

 

Publications: Books

Santosh Dhar, Upinder Dhar , Rajesh Jain and Sapna Parashar (2009).Value Based Management for Organizational Excellence . New Delhi: Excel Book. 
Monograph: 
Upinder Dhar ,Santosh Dhar and Sapna Parashar (2005) .Cases in Management :Indian Experience .PIMR Monograph Series ,13/2005.Indore:Prestige Institute of Management and Research.

 

Publications: Chapters in Books

1. Sapna Parashar (2009). Green Marketing for Sustainability .In Santosh Dhar, Upinder Dhar, Rajesh Jain and Sapna Parashar (Eds.) Value Based Management for Organizational Excellence . New Delhi.: Excel Book. 
2. Sapna Parashar and Nivedita Sarkar (2009 ).Consumer Need For Uniqueness :A Study of Undergraduate and Postgraduate Students. In Nina Muncherji ,C.Gopalkrishnan and Upinder Dhar Partners in Success :Strategic HRM and Entrepreneurship . New Delhi :Excel. 
3. Sapna Parashar ,Rakshita Puranik , Romi Rai and Anil Sarogi (2008).Consumer Need for Uniqueness and Product Innovation in Selection of Mobile Phones .In Upinder Dhar ,V.V.Nath, Satish K.Nair and Prabhat K.Yadav (Eds.) New Age Marketing :Emerging Realities .New Delhi :Excel . 
4. Sapna Parashar ,A.K.Singh and N.D.Syriac (2008).Variety Seeking Behaviour and Brand Trust :An Empirical Study .In Upinder Dhar ,V.V.Nath, Satish K.Nair and Prabhat K.Yadav (Eds.) New Age Marketing :Emerging Realities .New Delhi :Excel 
5. Sapna Parashar and Upinder Dhar(2007) .Making Life Worth Living (A Study of Values as Perceived by Management Teachers .In I C. Gupta and Jitendra Kumar Mishra (Eds.) Synergizing East and West For Global Competitiveness . New Delhi: Excel 
6. Sapna Parashar and Sakshi Narula (2007).Perception Towards Branded Jewellery (A Study of Working and Non Working Women .In Prashant Gupta ,Rajesh Jain and Upinder Dhar (Eds.)Enhancing Enterprise Competitiveness(Marketing ,People ,IT and Entrepreneurship ) .New Delhi: Allied Publishers 
7. Sapna Parashar and Prabjeet Singh Grewal (2006).Perceived Consumer Value :An Exploratory Study of Durables .In Upinder Dhar , Santosh Dhar and Vinit Singh Chouhan (Eds.) Going Global Changing Strategies of Winning Organization. New Delhi: Excel 
8. Sapna Parashar and Sandeep Kumar (2005) .The Effect of Services on Consumer Behavioral Intentions in Leisure Service Settings .In Santosh Dhar and Upinder Dhar (Eds.) Domestic Brilliance to Universal Excellence :Quest for Organizational Success .New Delhi: Excel . 
9. Yogweshwari Phatak and Sapna Parashar (2005).Quality Sustenance in Higher Education in Proceedings of NAAC sponsored National Seminar at SNMV, College of Arts & Science, Coimbatore held at March 10-11,2005. 
10. Sapna Parashar and Syed Amjad Ali (2004). Fear Appeals as Determinant of Advertising Effectiveness. In Upinder Dhar , Santosh Dhar and Yogeshwari Phatak (Eds.) .Enhancing Performance : Agenda for Growth .New Delhi: Excel . 
11. Mala Srivastava ,Sapna Parashar and Runa Berry (2004).Product and Gender As an Attribute of Product Differentiation :A Case Study of Indian Consumers . In Upinder Dhar , Santosh Dhar and Yogeshwari Phatak (Eds.).Enhancing Performance : Agenda for Growth .New Delhi: Excel. 
12. Sapna Parashar ,Tania Das and Fakruddin Kotwala (2004).Evaluation of Ethical Issues in Corporations :A Study of Investors .In Biswajeet Patnaik, Phalgua Niranjana and K.Lakshmi (Eds.),Intelligent Organizations :A Road Map to Success .New Delhi: Excel. 
13. Sapna Parashar ,Alok Mittal and Ali Imran Memon (2003).Customer Relationship in Management in Banking Sector :A Comparative Study of Public and Private Sector Banks .In Upinder Dhar , Santosh Dhar and Richa Agarwal (Eds.)Changing Trends in Management Challenges and Opportunities .New Delhi: Excel . 
14. Richa Agarwal ,Sapna Parashar and L.Kartik Kumar (2003).Gender and Occupation as Correlates of the Purchase Decision Involvement with Special Reference to Footwear .In Manoj Kumar and Prashant Mishra (Eds.) ,Strategic Marketing in the Global Economy . New Delhi: Excel. 
15. Sapna Parashar and Richa Agarwal (2002).Coupon Proneness:A Study of Consumers Susceptibility. In Upinder Dhar , Santosh Dhar and Mala Srivastava (Eds.),Local Champions to Global Masters : Mobilizing for Growth . New Delhi: Excel.

 

Publications:Research Papers in Refereed Journals

Upinder Dhar ,Sapna Parashar and Tripti Tiwari (2008). Profession and Dietary Habits As Determinants Of Perceived And Expected Values – An Empirical Study. Journal of Human Values ,14(2),181-190. 
2. Sapna Parashar and Upinder Dhar (2006) . Shrimad Bhagwat Gita As A Basis in Predicting Behavior. Proceedings of XXXVI National Convention on Great Work Places : Implications for HR held at Mumbai Chapter ,February 10-11. 
3. Sapna Parashar and Navmita Ghoshal (2005).Response Towards Celebrity Endorsed Advertising Using Social Appeals. Prestige Journal of Management and Research,9(1),74-82. 
4. Sapna Parashar ,Santosh Dhar and Upinder Dhar (2004). Perception of Values :A Study of Future Professionals .Journal of Human Values ,10(2),143-152. 
5. Richa Agarwal and Sapna Parashar (2003).Television Commercials: A Question of Believability . Udog Pragati : The Journal for Practicing Managers (Special Issue in Marketing) ,27(2),30-35. 
6. Sapna Parashar, Richa Agrawal and Vijay Kumar Arya (2002).Impact of Ambiences on Consumer Buying Behavior with Special Reference to Women Readymade Garments. Proceedings of the National Convention of Indian Society for Training and Development on Human Resources Strategies for Sustainable Growth held at Bhopal Chapter , December6-8. 

 

Publication:Management Cases

1. Sapna Parashar ,Ranjana Patel,Rakshita Purnanik, Priyanka Mokshmar and Bala Krishnamurthy(2009).Dream to Become Global Palyer :A Case of Jyothi Woolens . Prestige International Journal of Management and Research ,1(2). 
2. Mala Srivastava ,Richa Agarwal ,Sapna Parashar ,S.L.Kalia and Yashwant Thakur (2008) . Tri Star International Ventures into U.S. Market . In Michael Czinkota , Ilkka Ronkainen , Carlyle Farell and Ronald Mc Tavish (Eds.) Global Marketing : Foreign Entry , Market Development and Strategy Implementation .Nelson Education :US. 
3. Sapna Parashar, Ruchita Shandilya .Pragya Keshri and Ajay Prashar (2008).Retail One India Limited: Riding on Promotion .Prestige International Journal of Management and Research ,1(1). 
4. Sapna Parashar,Romi Rai, Rakshita Panday and Pinky Srivastav (2007). Vishesh: A Distinctive Diagnostic Centre .Case Method in Management Education .Text and Illustrations ,2,229-234. New Delhi :Excel Books 
5. Sapna Parashar,Romi Rai, Rakshita Puranik (2007). Herbal India Limited . Case Method in Management Education .Text and Illustrations ,2,229-234. New Delhi :Excel Books . 
6. Sapna Parashar ,Abhay Daudkhane ,Romi Rai ,Sunita Marwaha and Swarnjeet Arora (2006) .News Update :Designed by the Readers . Prestige Journal of Management and Research ,10(1-2),178-182. 
7. Sapna Parashar , Amrita Thakre, Lata Bhatuda ,Kishore Kumar ,S.Sivram and G. ,Mamidada (2005) .Creative Sharp Ad Agency :Challenges Ahead .In Upinder Dhar ,Santosh Dhar and Sapna Parashar (Eds.) .Cases in Management :Indian Experiences. PIMR Monograph Series ,13/2005). Indore : Prestige Journal of Management and Research ,101 -103. 
8. Sapna Parashar , Ruchita Shandilya, Jitendar Mishra ,Milind Trivikram Phadtare ,Tarun Kushwa and Nishit Dubey . Radio Mirchi-Future Ahead. In Upinder Dhar ,Santosh Dhar and Sapna Parashar (Eds.) .Cases in Management :Indian Experiences. PIMR Monograph Series ,13/2005). Indore : Prestige Journal of Management and Research ,135-138. 
9. Sapna Parashar , Smriti Jain ,Manisha Singhai ,Arjun Swamy ,Sameer Sharma and Vipin Choudhary. Avenue Shree :Future Ahead .In Upinder Dhar ,Santosh Dhar and Sapna Parashar (Eds.) . Avenue Shree :Future Ahead .Cases in Management :Indian Experiences .PIMR Monograph Series ,13/2005). Indore : Prestige Journal of Management and Research ,87-90. 
10. Upinder Dhar ,Sapna Parashar ,Shilpa Sankpal and Mishi Jagtap (2005).Free Frank and Feareless . Prestige Journal of Management and Research ,9(1),135-139. 
11. Smriti Johari ,Sapna Parashar ,Jitender Kumar Mishra ,Amrita Thakre and Nishit Dubey (2005).The Rolling Tide . Cases in Management : Indian Experiences .PIMR Monograph Series ,13/2005). Indore : Prestige Journal of Management and Research ,146-149. 
12. Mala Srivastava, Smriti Johari , Sapna Parashar , S.Sandhya Menon ,Mohamed Ali and P. Nanadakumar( 2003).Competition Ahead :VSNL at Cross Roads . Cases in Management : Glimpses of Indian Situations , PIMR Monograph Series 009/2003,116-120. 
13. Richa Agarwal, Sapna Parashar ,Monoj Kumar a and Monika Prakash (2003) Dyna Drive at Cross Roads .Cases in Management : Glimpses of Indian Situations , PIMR Monograph Series 009/2003,125-128. (Case Study - Mast Tamatar, The Smart Manager Vol. 3 issue 2) 
14. Santosh Dhar ,Richa Agarwal , Smriti Johari and Sapna Parashar and Rajesh Jangalwa (2003).Radio Mirchi -A Success Story .Prestige Journal of Management and Research ,7(1),87-90. 
15. Mala Srivastava ,Richa Agarwal ,Sapna Parashar ,S.L.Kalia and Yashwant Thakur (2002) .Excel Exports :The Dilemma of Entering Domestic Market . Prestige Journal of Management and Research ,6(1-2),8 129-131. 
16. Richa Agarwal , Rajani Jain ,Sapna Parashar ,S.N.Gupta and Shilpa Kiran Bendole (2002).Sun Oil Ltd. Prestige Journal of Management and Research ,6(1-2),184-187. 

 

Publications :Book Reviews

1.Sapna Parashar(2006).Understanding the Consumers (Authors :Szmigin Isabelle .New Delhi :Sage Publications ). Prestige Journal of Management and Research .10(1 and 2) ,413-415. 
2. Sapna Parashar (2005).Service Marketing :The Indian Context (Authors :Srinivas ,R.. New Delhi :Prentice Hall of India ). Prestige Journal of Management and Research. 9(2). 
3. Sapna Parashar (2005).Export Marketing (Authors : W.K.Acharya and Kushpat ,S.Jain .New Delhi : Himalaya ). Prestige Journal of Management and Research .9(1),198-200. 
4. Sapna Parashar (2003) .Consumer Behavior in Indian Contexts (Authors :K.K. Srivastav and Sujata Khandai. New Delhi :Galgotia ).Prestige Journal of Management and Research .7(2),307-309.