In the field of marketing changes occur at a very fast pace and hence it is imperative that the students stay up to date with the industry practices. The institute is organizing a marketing conclave, Ayatana, to give an opportunity to the students to interact with and learn from industry practitioners. Marketing Professionals from various organizations share their insights on relevant marketing themes. The conclave is meant to be a platform for idea generation and simulation at novel marketing thoughts. This year the proposed Theme of the conclave is “Marketing in Practice."